Sustainability & Mission

J'Jute was created as a luxury & environmentally conscious brand from its launch in Bondi Beach in 2016.

Jute is a natural sustainable & bio-degradable fibre making it the perfect eco-friendly medium. J'Jute celebrates the beautiful imperfect elements of the Jute fibre while modernising the idea of traditional storage vessels through design.

It is a conscience and ever changing mission to improve, change and grow as a responsible eco-conscience brand. 

Every J'Jute style is unique in its own way and is handwoven from start to finish in local Indian villages. J'Jute supports local workers and maintains strict standards when it comes to no child labour and safe working conditions for all that are working under the J'Jute umbrella. J’Jute manufactures are SA 8000, SMETA and GOTS certified. Practicing only good Labour Standards, Health & Safety checks, safe working environments and upstanding Business ethics.

Each basket is shipped in a durable and lightweight recycled and recyclable polypropylene bag. The brand believes there is a better format for shipping and they are busy working on new ideas in order to better provide customers with either a bio-degradable or compostable option. 

It is J'Jute's mission to offer luxury sustainable objects that add an element of creativity and texture to the environment in which they are displayed.